Our Story

Reliable Trend is an experienced Malaysian OEM manufacturer specialising in RTA wooden furniture for global retailers and brand owners. With years of manufacturing know-how and export experience, we’ve grown into a trusted partner known for consistent quality, honest materials, and dependable service.

We combine factory capability with a human approach — clear communication, fast response, and a team that takes responsibility from sampling to delivery. Our focus is to make collaboration smooth for our partners by ensuring stable quality, repeatable production, and transparency at every stage.

Today, our products are shipped across America, Europe, Africa, Pacific and Asia. Whether it’s developing a customised series, refining structural details, or improving packaging for export, we work closely with our partners to build solutions that last.

At Reliable Trend, we believe good furniture begins with trust — and trust begins with reliability.
20 +
YEARS OF EXPERIENCE
200 +
GLOBAL CLIENTS

100 +

EMPLOYEES

People Behind the Process

Our experienced team of engineers, craftsmen, and export coordinators work closely with partners at every stage. Through clear communication, transparent timelines, and consistent quality control, we build long-term relationships based on trust, reliability, and responsive support.

VISION

Make global furniture collaboration easy and trustworthy—connecting people and spaces with modern woodcraft.

MISSION

We design and manufacture ready-to-assemble wooden furniture for global partners. Through clear processes, human service, and measurable quality, we deliver faster launches, lower freight, and consistent results—from sample to ship.

Reliable Trend started here...

2000
Humble Beginnings
Reliable Trend started as a trading company, outsourcing selected production while building strong customer relationships and understanding global market needs.
2007-2008
In-House Manufacturing
Transitioned into in-house manufacturing, adding production lines and equipment to meet buyers’ growing preference for direct factory capability and better quality control.
2008 – 2015
OEM / ODM Growth
Expanded OEM and ODM capabilities. Dining furniture became the core category, while bedroom and living furniture lines steadily developed to support broader retail programmes.
2015
Regional Market Expansion
Strengthened presence in the Asian market, including Southeast Asia and China, alongside established exports to the United States and Europe.
2018
R&D & Capability Enhancement
Invested in research and development by expanding the design team and strengthening woodworking and finishing capabilities to support more refined products.
2022
Scale & Process Formalisation
Moved into a new factory facility, formalising production scale, workflows, and quality processes to support long-term global partnerships.
~2025
Brand Refresh & Growth
Undergoing continuous brand refresh with targeted outreach to larger markets, focusing on building awareness, credibility, and quality-driven partnerships.

Reliable Trend is a Malaysian OEM manufacturer of RTA rubberwood furniture, delivering reliable quality and export-ready solutions worldwide.

LET'S BUILD SOMETHING THAT LASTS

We provide OEM manufacturing that’s stable, transparent, and human to work with — trusted by partners around the world.

CONTACT US
OFFICE

NO. 11 & 13, JALAN BUDI 6, TAMAN INDUSTRI WAWASAN,
83000 BATU PAHAT, JOHOR, MALAYSIA

FACTORY 1

NO. 27, JALAN SRI SULONG 4, TAMAN INDUSTRI SRI SULONG,
83500 BATU PAHAT, JOHOR, MALAYSIA

FACTORY 2

LOT 6122, GM3859, MUKIM SIMPANG KIRI, 83500 PARIT SULONG,
BATU PAHAT, JOHOR, MALAYSIA.